AAA Colorado Selects Amélie Company as Advertising Agency of Record

AAA Colorado announces the selection of Denver-based Amélie Company as its advertising agency of record.

Following a competitive selection, Amélie Company was chosen for its results-driven creativity, integrated marketing expertise and top-notch talent. The seasoned team at Amélie Company has managed advertising efforts for prestigious Fortune 500 companies and global brands, and created scores of attention-getting campaigns for Colorado entities including the Colorado Department of Transportation and Coloradans Against Auto Theft.

AAA Colorado earned the distinction of the fastest growing club amongst the entire AAA Federation in 2014 and 2015. “Along with high quality service, membership acquisition and retention remain our top priorities,” explains Linda Cavanagh, President and CEO of AAA Colorado. “We’ve chosen Amélie Company to bolster our marketing efforts in a very competitive market and increase our digital presence to reach a new generation of members.”

Amélie’s first order of business is to bring the benefits of membership to life by developing and deploying new advertising concepts supporting AAA Colorado’s various business lines:

Membership: Over 635,000 members statewide receive best-in-class roadside assistance and significant value and unique savings opportunities.

Insurance: Full-service insurance agency with a complement of licensed insurance agents statewide offering auto, home, renters, life and recreational vehicle insurance coverage.

Travel: Full-service consumer travel agency with a complement of certified travel agents statewide offering a vast array of worldwide travel options.

“AAA and Amélie Company align in so many critical ways,” says Robin Ashmore, Amélie Company principal. “Beyond our relevant expertise in advertising and industry knowledge, we also share a vision and a philosophy with AAA. This heralds the tremendous potential for a truly productive and mutually rewarding partnership.”

About Amélie Company
Amélie Company believes in brands, causes and initiatives that strive to make a positive impact on people’s lives, making them safer, healthier or more fulfilled. Amélie creates work that embraces clients’ objectives, and delivers on them with the passion of our shared values. A full-service advertising and public relations agency, Amélie specializes in integrated marketing campaigns for a diverse roster of clients through strategic account planning, design, interactive, digital, public relations, social media and market research. Established in 2003, Amélie has been recognized for its groundbreaking work by The One Show, The Denver Fifty, Communication Arts and The Webby Awards among others. For more information: Follow us: @AmelieCompany;

About AAA Colorado
AAA Colorado has more than 635,000 members and is an advocate for safety and security for all travelers. As North America’s largest motoring and leisure travel organization, AAA provides more than 54 million members with travel, insurance, financial and automotive related services, as well as member exclusive savings.