Discount partner companies name AAA Colorado as best club to help drive consumer traffic

DENVER, October 12 – A collection of AAA’s Discount and Rewards partners including companies such as Marriott, Hilton, Hertz, The Parking Spot, and Beau Jo’s Pizza, have awarded AAA Colorado the 2016 Outstanding AAA Club Award celebrating excellence in discount partnerships. This honor is voted upon and given to the AAA club that has the highest percent of members taking advantage of the AAA member-only savings available at more than 100,000 discount locations worldwide and online.

“We frequently hear how much customers love the AAA discounts they receive with their membership,” said Doug Hutton, AAA Colorado’s Director of Discounts and Rewards. “But it’s equally great to hear how much our Discount Partners enjoy working with us, and how AAA discounts drive additional traffic to their businesses.”

Nearly 150,000 AAA Colorado members take advantage of the various AAA discounts made available to them through the AAA Discounts and Rewards program. Colorado members save an average of $86 every year in discounts and often cite it as the number two reason for joining AAA.

“We really wouldn’t be as successful as we have been without our Discount Partners support,” continues Hutton. “That’s why we always try to support them in return be highlighting featured partners in our monthly newsletters and also promoting their businesses through store events and dedicated emails to our members with special offers. This drives new business to them, while providing an added-value benefit to our members.”

AAA Colorado is always looking for companies who would like to become a new Discount Partner and receive access and promotional opportunities to AAA Colorado’s more than 640,000 members across the state. For more information on becoming a AAA Discount Partner, contact Doug Hutton at For a complete list of current Discount Partner businesses and locations, visit

AAA Colorado has more than 640,000 members and is an advocate for safety and security for all travelers. As North America’s largest motoring and leisure travel organization, AAA provides more than 56 million members with travel, insurance, financial and automotive related services, as well as member exclusive savings.